Instagram engagement rate calculator

Enter your followers and average likes and comments to get your engagement rate, or fill the numbers in automatically from any public profile.

Quick answer

Instagram engagement rate shows how much of your audience reacts to your content. The basic formula is (average likes + average comments) ÷ followers × 100. Adding saves and shares gives a fuller picture. Enter your numbers below, or type a public username to fill them in from the latest posts, then see how the result compares with accounts of a similar size.

Three steps to any public profile

  1. Enter your numbers

    Followers, average likes and comments, or fill them in from a public profile.

  2. Get your rate

    The calculator applies the standard engagement formula instantly.

  3. Compare

    See how your rate compares with accounts of a similar size.

Frequently asked questions

What is the engagement rate formula?
(Average likes + average comments) ÷ followers × 100. For a broader view add average saves and shares to the top of the formula.
What is a good engagement rate on Instagram?
It depends on account size. Small accounts often reach 3–5% or more, mid-sized accounts around 1–3%, and very large accounts below 1%. The calculator shows a range for your size.
Should I use average or median?
Use the median if one post went viral, because a single outlier can push the average far up. Shadowly’s profile analyzer shows both.
Do I need to enter my login?
No. Type the numbers yourself, or use a public username to fill them in. Shadowly never asks for an Instagram password.

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